About Me
My name is Paula Castro Fraga, and I was born in Montevideo, Uruguay.
With a Bachelor's degree in Communication, I have experience in creative projects and audiovisual production, combining a strong academic background with practical skills in production management, storytelling, editing, advertising, and content management.
I have experience working in international advertising agencies and developing Social Media Content creation for various platforms, including Facebook, Instagram, and TikTok. Brands included car companies, financial services, pharmaceuticals, and pastries, among others.
I completed my Master's Degree in Producing at MetFilm School, London, in October 2025, where I developed advanced skills in film and TV project management, creative leadership, and strategies for the film and media industry.
Since then, I have been working as a production assistant on films, while also producing a variety of short films and commercial content for different brands. I am passionate about creating innovative content that resonates with audiences and leaves a lasting impact.
Festival de Cannes 2026
In May 2026, I had the opportunity to attend the Short Film Corner at the Cannes Film Festival, where I presented "Don't Damn the Sun" alongside director Hekla. The film, which had previously screened at the José Ignacio Film Festival, was an incredible experience to share on an international stage. Being part of Cannes allowed me to engage with industry panels and connect with directors, producers, and distributors from around the world, further fueling my passion for cinema and storytelling.
MISSION
I am passionate about bringing stories to life while supporting the producer and director in realising their creative vision. I am excited by the prospect of collaborating with talented individuals, overseeing complex productions, and playing an integral role at every stage of a project’s development.
I believe that production logistics and budgeting are the cornerstones of any successful project; without them, productions risk delays, inefficiencies, and increased costs. As a production manager, I aim to anticipate potential challenges and provide effective, budget-conscious solutions during the filming process
I'm thrilled to share my extensive knowledge of digital media and platform management, which empowers me to engage target audiences like never before! My keen understanding of audience behaviour and preferences allows me to craft captivating content that truly resonates and drives amazing results in the entertainment industry.
With a perfect blend of strategic insights and platform expertise, I'm ready to launch impactful campaigns that boost brand visibility and create meaningful connections.